The Audit Overview is a snapshot version of the fuller audit report in the Moonpull platform in a shareable pdf format. It clearly shows the key points from the audit for a quick assessment of any issues that have been identified.
Publishers may use these reports in combination with the Value Calculator in conversations with advertisers about their mutual performance and how the reward methodology should be optimised.
For instance, publishers could ask advertisers about the proportion of users giving consent (or otherwise) to the affiliate tracking components and this figure could then be used within the Value Calculator to inform conversations. With details about the publisher’s quality and type of traffic, advertisers and publishers can then discuss:
- • Publisher-specific CPAs based on the attributes of their traffic
- • Tenancy campaigns to contribute to the aims of the advertiser, whilst giving the publisher an alternative/complementary revenue stream
- • Compensation for periods when tracking is down.
For a large publisher the sums will add up if not addressed. Moonpull recommends that the Moonpull Audit Summary is combined with the Value Calculator in conversations with advertisers.
If you received this report and this is your first view of our audits, Moonpull has been developed to give insights into the ‘Affiliate Handover’ process to the advertiser landing page. This includes identifying potential issues affecting the success of each tracking instance in a real time audit of the tracking and CMPs acting on that process. Regular auditing also enables the Moonpull Link Assurance functionality.
To find out how Moonpull can be used in your own business, contact the Moonpull team
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