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Chris Tradgett

Chris Tradgett has 20+ years experience in the affiliate industry, initially being part of the initial team at the buy.at affiliate network. More recently working client side with Easyspace, and then in affiliate tech as founder of Publisher Discovery. Currently an adviser to Moonpull

Did Black Friday Disappoint?

Technology impact on affiliate performance over Black Friday: Chris Tradgett Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online salesRead More »Did Black Friday Disappoint?

The Affiliate Handover

Outline of the journey from the publisher’s site to the advertiser’s landing page – what we term the ‘affiliate handover’.

Learnings from PI Live 2022

PI Live learnings Chris Tradgett Last week gave us another amazing return to Old Billingsgate, in London for the latest PI Live show - and one of the busiest conferences for years. Based on our conversations we had at the conference, we thought it worthwhile sharing some of these PI Live learnings in more detail.Read More »Learnings from PI Live 2022

First Party vs Third Party Tracking Cookies

A brief history and outline of the key differences between first party and third party tracking cookies, as used in affiliate marketing. With the continued move to deprecation of third party cookies across browsers, affiliate marketing is well prepared for the changes.

Reading Affiliate Cookies

Chris Tradgett Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the NetscapeRead More »Reading Affiliate Cookies

How to Find Missing Commission

Staying in control of which advertisers to promote - from a publisher's perspective Chris Tradgett If you’ve been involved in the affiliate world for a while, you’ll have heard the figure quoted that 5% to 10% of affiliate links don’t track. Translated, that means for most affiliates, something up to 10% of missing commission -Read More »How to Find Missing Commission

Steven Brown Talks Tracking

Moonpull founder, Steven Brown talks to Lee-Ann Johnstone in the latest Affiliate Insider podcast Chris Tradgett Listen to the recent podcast from Affiliate Insider In this recent podcast, Lee-Ann and Steven Brown cover over 20 years of affiliate industry development, tracking issues and their solutions. We've picked out some of the key points here inRead More »Steven Brown Talks Tracking