Cookie Deprecation Webinar
In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation
Chris Tradgett
Chris Tradgett has 20+ years experience in the affiliate industry, initially being part of the startup team at the buy.at affiliate network. More recently working client side with Easyspace, and then in affiliate tech as founder of Publisher Discovery. Currently an adviser to Moonpull
Affiliate Network Partnerships
Chris Tradgett Challenges facing affiliate networks The affiliate industry is facing a perfect storm of changes in browser management all of which affect tracking over the coming year. This is likely to impact anyone in any affiliate network partnership. 1 Third-Party cookie deprecation - Firstly, we are probably all aware of the effects of IntelligentRead More »Affiliate Network Partnerships
Affiliate Huddle Takeaways for 2023
The day by the seaside for the UK affiliate industry Chris Tradgett This year’s Affiliate Huddle was a step up in numbers of attendees over previous conferences and there was a real buzz about the place. The main meeting area was certainly incredibly busy at key times of the day and it was no surpriseRead More »Affiliate Huddle Takeaways for 2023
New Moonpull Tools at PI Live Miami
Chris Tradgett New for PI Live’s conference in Miami This new venture from Hellopartner, is aimed at e-commerce led brands, publishers and creators. As ever with their events there is plenty of opportunity to explore new business connections and renew old ones in networking opportunities. There is also of course a full two days ofRead More »New Moonpull Tools at PI Live Miami
Affiliate Industry Consent Management Guide
Managing cookie consent for affiliates Chris Tradgett From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led toRead More »Affiliate Industry Consent Management Guide
OneTrust and Affiliate Marketing
An outline of OneTrust for cookie consent, the biggest company you’ve never heard of in the affiliate industry
9 Tips to Fix Affiliate Tracking Issues
Tips for OPM agencies implementing affiliate tracking Chris Tradgett At Moonpull, we have always stressed that based on our experience, affiliate tracking by almost all networks is generally robust and well constructed to do its job. In such a technical industry with so many moving parts and so many commercial models, partners and technologies inRead More »9 Tips to Fix Affiliate Tracking Issues
Affiliate Marketing – looking towards 2023
What is the industry view? Chris Tradgett After 20 years or so in the affiliate industry I've certainly seen how dynamic and adaptable the model is. So each year we see articles appear predicting what twists and turns to expect in the coming 12 months. After Moonpull’s launch year we felt it was important toRead More »Affiliate Marketing – looking towards 2023
Did Black Friday Disappoint?
Technology impact on affiliate performance over Black Friday: Chris Tradgett Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online salesRead More »Did Black Friday Disappoint?
Moonpull Drag & Drop
Tracking audit functionality update Chris Tradgett Moonpull has launched a drag and drop capability to audit affiliate links. This enables the easy submission and link performance analysis by a simple copy and paste without the need to upload data via csv. It allows users to treat the Moonpull platform as though it’s a desktop widgetRead More »Moonpull Drag & Drop