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Chris Tradgett

Chris Tradgett has 20+ years experience in the affiliate industry, initially being part of the startup team at the buy.at affiliate network. More recently working client side with Easyspace, and then in affiliate tech as founder of Publisher Discovery. Currently an adviser to Moonpull

online privacy and cookie consent banners

Cookie Consent Banners

Chris Tradgett The Effect on Affiliate Tracking This follows on from an earlier article on Consent Management Platforms (CMPs) for the affiliate industry and some of the options available. It also covered the legal standpoints for affiliate partnerships and stressed the importance of understanding the effect of CMPs or cookie consent banners on affiliate tracking. Read More »Cookie Consent Banners
cookie deprecation webinar

Cookie Deprecation Webinar

In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation

affiliate partnerships

Affiliate Network Partnerships

Chris Tradgett Challenges facing affiliate networks The affiliate industry is facing a perfect storm of changes in browser management all of which affect tracking over the coming year. This is likely to impact anyone in any affiliate network partnership. 1 Third-Party cookie deprecation - Firstly, we are probably all aware of the effects of IntelligentRead More »Affiliate Network Partnerships
consent management

Affiliate Industry Consent Management Guide

Managing cookie consent for affiliates Chris Tradgett From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led toRead More »Affiliate Industry Consent Management Guide
black friday sales

Did Black Friday Disappoint?

Technology impact on affiliate performance over Black Friday: Chris Tradgett Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online salesRead More »Did Black Friday Disappoint?