Chris Tradgett

Chris Tradgett has 20+ years experience in the affiliate industry, initially being part of the startup team at the buy.at affiliate network. More recently working client side with Easyspace, and then in affiliate tech as founder of Publisher Discovery. Currently an adviser to Moonpull

Affiliate Industry Consent Management Guide

by Chris Tradgett
March 13, 2023

Managing cookie consent for affiliates Chris Tradgett From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led toRead More »

OneTrust and Affiliate Marketing

by Chris Tradgett
February 20, 2023

An outline of OneTrust for cookie consent, the biggest company you’ve never heard of in the affiliate industry

9 Tips to Fix Affiliate Tracking Issues

by Chris Tradgett
February 27, 2023

Tips for OPM agencies implementing affiliate tracking Chris Tradgett At Moonpull, we have always stressed that based on our experience, affiliate tracking by almost all networks is generally robust and well constructed to do its job. In such a technical industry with so many moving parts and so many commercial models, partners and technologies inRead More »

Affiliate Marketing – looking towards 2023

by Chris Tradgett
February 8, 2023

What is the industry view? Chris Tradgett After 20 years or so in the affiliate industry I've certainly seen how dynamic and adaptable the model is. So each year we see articles appear predicting what twists and turns to expect in the coming 12 months. After Moonpull’s launch year we felt it was important toRead More »

Did Black Friday Disappoint?

by Chris Tradgett
February 8, 2023

Technology impact on affiliate performance over Black Friday: Chris Tradgett Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online salesRead More »

Moonpull Drag & Drop

by Chris Tradgett
February 8, 2023

Tracking audit functionality update Chris Tradgett Moonpull has launched a drag and drop capability to audit affiliate links. This enables the easy submission and link performance analysis by a simple copy and paste without the need to upload data via csv. It allows users to treat the Moonpull platform as though it’s a desktop widgetRead More »

The Affiliate Handover

by Chris Tradgett
February 8, 2023

Outline of the journey from the publisher’s site to the advertiser’s landing page – what we term the ‘affiliate handover’.

Learnings from PI Live 2022

by Chris Tradgett
February 13, 2023

PI Live learnings Chris Tradgett Last week gave us another amazing return to Old Billingsgate, in London for the latest PI Live show - and one of the busiest conferences for years. Based on our conversations we had at the conference, we thought it worthwhile sharing some of these PI Live learnings in more detail.Read More »

First Party vs Third Party Tracking Cookies

by Chris Tradgett
February 7, 2023

A brief history and outline of the key differences between first party and third party tracking cookies, as used in affiliate marketing. With the continued move to deprecation of third party cookies across browsers, affiliate marketing is well prepared for the changes.

Understanding Compromised Tracking

by Chris Tradgett
March 7, 2023

Two Questions on Affiliate Tracking Chris Tradgett Since the start of the journey in building Moonpull, the two questions that regularly crop up in conversations with publishers and OPMs are: Which networks are best or worst? Are we missing out on commission due to poor tracking? The most important question that is not asked isRead More »