Skip to content

Steven Brown

Hierarchy of affiliate tracking title

The Hierarchy of Affiliate Tracking

There was a time when affiliate tracking was relatively simple and based on a network cookie – and a pixel on the confirmation page. The industry has of course moved on and tracking technologies have evolved to accommodate many other functions than the simple sale acknowledgement. We examine this in more detail.

How Publishers are using Moonpull

How Publishers Are Using Moonpull

Steven Brown It’s approximately a year since Moonpull started adding Publisher clients to join our portfolio of network clients.  We now have a significant body of knowledge on how we’ve helped publishers develop their businesses to face and conquer many of the challenges to good publisher-advertiser relationships that occur due to tracking issues.  This articleRead More »How Publishers Are Using Moonpull
Tracking and visibility panel at ASW24

Tracking and Visibility at ASW24

Tracking and visibility was a core topic at ASW24 – concentrating on the impact of third-party cookie deprecation and consent platforms. Steven Brown reflects on the event and where affiliate marketing needs to focus during 2024.

The flight to quality in 2024

2024: The Flight to Quality

In 2024, affiliate tracking will face increasing challenges around user consent and cookies, with publishers making a ‘flight to quality’ advertisers, who take tracking seriously

Affiliate tracking in 2024

Managing Affiliate Tracking in 2024

Steven Brown At Moonpull we frequently get asked how to improve tracking and in many cases it’s more a question about understanding tracking. This has been the subject of several Linkedin conversations over recent months as attention is turning towards tracking in 2024. James Little of TopCashback highlighted issues they had identified - and inRead More »Managing Affiliate Tracking in 2024
tracking terminology

The Moonpull Tracking Language

Moonpull’s approach to consistent language for explaining a range of networks’ tracking with common terminology Steven Brown Moonpull recently held a roundtable for publishers to suggest and discuss actions they see that would help form better publisher - advertiser relationships in 2024.  One theme that was felt to be beneficial was a common and consistentRead More »The Moonpull Tracking Language
Moonpull Verification launch

Launch of Moonpull Verification

Steven Brown We are excited to be adding Moonpull Verification to the product suite, to complement the Moonpull Audit product already in use by networks and publishers across the US and Europe.   Moonpull Verification Moonpull Verification is a searchable database of tracking appraisals across hundreds of advertisers, across all the main networks. The database willRead More »Launch of Moonpull Verification
the memory cookie

The Memory Cookie

Steven Brown It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies.  This timeRead More »The Memory Cookie
the 2023 affiliate metric for advertisers

The most important affiliate metric for advertisers

How advertisers should interpret the proportion of sales that are third party only Steven Brown The problems associated with tracking using third-party cookies should be well known by now by everyone in the affiliate industry. Based on evidence in Moonpull’s regular industry audits, it is an area that has not been addressed to best effectRead More »The most important affiliate metric for advertisers
key affiliate metric

The key affiliate metric for 2023

The most important metric in affiliate marketing Steven Brown Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developedRead More »The key affiliate metric for 2023