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Affiliate Industry

 

 

affiliate program management

Articles on the broader affiliate marketing industry and how tracking issues affect it.

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How attribution rules are applied in affiliate marketing

The attribution rules

Affiliate tracking technologies employ a variety of referral methods. Understanding how the attribution rules are applied is key to know how publishers will be compensated. This article provides an outline to help with that understanding.

The flight to quality in 2024

2024: The Flight to Quality

In 2024, affiliate tracking will face increasing challenges around user consent and cookies, with publishers making a ‘flight to quality’ advertisers, who take tracking seriously

tracking terminology

The Moonpull Tracking Language

Moonpull’s approach to consistent language for explaining a range of networks’ tracking with common terminology Admin Moonpull recently held a roundtable for publishers to suggest and discuss actions they see that would help form better publisher - advertiser relationships in 2024.  One theme that was felt to be beneficial was a common and consistent languageRead More »The Moonpull Tracking Language
cookie deprecation webinar

Cookie Deprecation Webinar

In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation

tracking cookies

First Party vs Third Party Tracking Cookies

A brief history and outline of the key differences between first party and third party tracking cookies, as used in affiliate marketing. With the continued move to deprecation of third party cookies across browsers, affiliate marketing is well prepared for the changes.