In 2024, affiliate tracking will face increasing challenges around user consent and cookies, with publishers making a ‘flight to quality’ advertisers, who take tracking seriously
Articles on the broader affiliate marketing industry and how tracking issues affect it.
Moonpull’s approach to consistent language for explaining a range of networks’ tracking with common terminology Admin Moonpull recently held a roundtable for publishers to suggest and discuss actions they see that would help form better publisher - advertiser relationships in 2024. One theme that was felt to be beneficial was a common and consistent languageRead More »The Moonpull Tracking Language
In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation
The day by the seaside for the UK affiliate industry Admin This year’s Affiliate Huddle was a step up in numbers of attendees over previous conferences and there was a real buzz about the place. The main meeting area was certainly incredibly busy at key times of the day and it was no surprise toRead More »Affiliate Huddle Takeaways for 2023
Admin New for PI Live’s conference in Miami This new venture from Hellopartner, is aimed at e-commerce led brands, publishers and creators. As ever with their events there is plenty of opportunity to explore new business connections and renew old ones in networking opportunities. There is also of course a full two days of conferenceRead More »New Moonpull Tools at PI Live Miami
What is the industry view? Admin After 20 years or so in the affiliate industry I've certainly seen how dynamic and adaptable the model is. So each year we see articles appear predicting what twists and turns to expect in the coming 12 months. After Moonpull’s launch year we felt it was important to lookRead More »Affiliate Marketing – looking towards 2023
A brief history and outline of the key differences between first party and third party tracking cookies, as used in affiliate marketing. With the continued move to deprecation of third party cookies across browsers, affiliate marketing is well prepared for the changes.