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Affiliate Management

Articles on the discipline of Affiliate Management. See also the more technical outline on Cookies and Affiliate Tracking

The key affiliate metric for 2023

The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developed inRead More »The key affiliate metric for 2023