Cookie Deprecation Webinar
In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation
Affiliate Tracking
Articles on how cookies are used in tracking affiliate marketing referrals.
With the deprecation of third-party cookies coming in 2024, this is driving changes across affiliate networks to move towards server and first-party tracking.
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Launch of Moonpull Verification
Admin We are excited to be adding Moonpull Verification to the product suite, to complement the Moonpull Audit product already in use by networks and publishers across the US and Europe. Moonpull Verification Moonpull Verification is a searchable database of tracking appraisals across hundreds of advertisers, across all the main networks. The database will growRead More »Launch of Moonpull Verification
The Memory Cookie
Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies. This time we'reRead More »The Memory Cookie
Affiliate Network Partnerships
Admin Challenges facing affiliate networks The affiliate industry is facing a perfect storm of changes in browser management all of which affect tracking over the coming year. This is likely to impact anyone in any affiliate network partnership. 1 Third-Party cookie deprecation - Firstly, we are probably all aware of the effects of Intelligent TrackingRead More »Affiliate Network Partnerships
Affiliate Industry Consent Management Guide
Managing cookie consent for affiliates Admin From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led to userRead More »Affiliate Industry Consent Management Guide
The most important affiliate metric for advertisers
How advertisers should interpret the proportion of sales that are third party only Admin The problems associated with tracking using third-party cookies should be well known by now by everyone in the affiliate industry. Based on evidence in Moonpull’s regular industry audits, it is an area that has not been addressed to best effect acrossRead More »The most important affiliate metric for advertisers
The key affiliate metric for 2023
The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective. Ever since the cookie was developed inRead More »The key affiliate metric for 2023
9 Tips to Fix Affiliate Tracking Issues
Tips for OPM agencies implementing affiliate tracking Admin At Moonpull, we have always stressed that based on our experience, affiliate tracking by almost all networks is generally robust and well constructed to do its job. In such a technical industry with so many moving parts and so many commercial models, partners and technologies in play,Read More »9 Tips to Fix Affiliate Tracking Issues
Moonpull Quick Submit
Moonpull quick submit capability enables users to audit affiliate links in a simple copy and paste without the need to upload data via csv.
Did Black Friday Disappoint?
Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?