Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?
Admin Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the Netscape WebRead More »Reading Affiliate Cookies
Staying in control of which advertisers to promote - from a publisher's perspective Admin If you’ve been involved in the affiliate world for a while, you’ll have heard the figure quoted that 5% to 10% of affiliate links don’t track. Translated, that means for most affiliates, something up to 10% of missing commission - andRead More »How to Find Missing Commission
Admin We take a look at cookie consent and what it means for the average publisher using affiliate tracking. We All Know What Cookies Are Everyone knows what cookies are - or think they do. Put simply a cookie is an alphanumeric file stored on a user’s device to identify them and their onlineRead More »Affiliate Guide to Cookie Compliance
Moonpull founder, Steven Brown talks to Lee-Ann Johnstone in the latest Affiliate Insider podcast Admin Listen to the recent podcast from Affiliate Insider In this recent podcast, Lee-Ann and Steven Brown cover over 20 years of affiliate industry development, tracking issues and their solutions. We've picked out some of the key points here in timeRead More »Steven Brown Talks Tracking
Announcing a Major Partnership Admin Moonpull partners with Awin to accelerate its world-class tracking solutions. Moonpull is thrilled to announce that it has recently partnered with leading global affiliate marketing platform, Awin. Using Moonpull's unique technology, Awin will globally monitor tracking across more than 20,000 advertisers. Moonpull's software will then ensure that commissions and revenueRead More »Partnership with Awin
The Publishers' Viewpoint in the Tracking Conversation Moonpull founder, Steven Brown was recently asked to explain Moonpull as part of the 'Innovation Spot' at Affiliate Huddle. This highlighted the technical innovation being delivered to add clarity in affiliate tracking. You can read more here > The team also had the chanceRead More »Publishers in the Tracking Conversation
Control Your Affiliate Tracking Part Of the series of articles on the tracking conversation part four There is one ever-present topic within every conversation between affiliate marketers serious about improving their performance: the tracking conversation. This article continues the conversation and lays out the specific issues for affiliate publishers. Read More »Control Your Affiliate Tracking