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Affiliate Tracking

 

 

affiliate commission

Articles on how cookies are used in tracking affiliate marketing referrals.
With the deprecation of third-party cookies coming in 2024, this is driving changes across affiliate networks to move towards server and first-party tracking.

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key affiliate metric

The key affiliate metric for 2023

The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developed inRead More »The key affiliate metric for 2023
quick submit

Moonpull Quick Submit

Moonpull quick submit capability enables users to audit affiliate links in a simple copy and paste without the need to upload data via csv.

black friday sales

Did Black Friday Disappoint?

Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?
the affiliate handover

The Affiliate Handover

Outline of the journey from the publisher’s site to the advertiser’s landing page – what we term the ‘affiliate handover’.

moonpull at PI Live

Moonpull at PI Live

Moonpull will be exhibiting at PI Live 2022 helping publishers to tackle commission erosion and reclaiming lost revenue

laptop and cookies

Reading Affiliate Cookies

Admin Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the Netscape WebRead More »Reading Affiliate Cookies