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Cookies and Affiliate Marketing

 

 

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Articles on how cookies are used in affiliate marketing.
With the deprecation of third-party cookies at last happening in 2024, this is driving changes across affiliate networks to move towards server and first-party tracking.

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cookie deprecation webinar

Cookie Deprecation Webinar

In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation

the memory cookie

The Memory Cookie

Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies.  This time we'reRead More »The Memory Cookie
key affiliate metric

The key affiliate metric for 2023

The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developed inRead More »The key affiliate metric for 2023
tracking cookies

First Party vs Third Party Tracking Cookies

A brief history and outline of the key differences between first party and third party tracking cookies, as used in affiliate marketing. With the continued move to deprecation of third party cookies across browsers, affiliate marketing is well prepared for the changes.

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Reading Affiliate Cookies

Admin Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the Netscape WebRead More »Reading Affiliate Cookies