Cookies and Affiliate Marketing
Articles on how cookies are used in affiliate marketing.
With the deprecation of third-party cookies at last happening in 2024, this is driving changes across affiliate networks to move towards server and first-party tracking.
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OneTrust and Affiliate Marketing
An outline of OneTrust for cookie consent, the biggest company you’ve never heard of in the affiliate industry
The most important affiliate metric for advertisers
The key affiliate metric for 2023
First Party vs Third Party Tracking Cookies
A brief history and outline of the key differences between first party and third party tracking cookies, as used in affiliate marketing. With the continued move to deprecation of third party cookies across browsers, affiliate marketing is well prepared for the changes.
Reading Affiliate Cookies
Cookies and Affiliate Tracking
Exploring the how browsers and operating systems deal with affiliate tracking cookies following implementation of GDPR, CCPA and browser privacy changes.