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Cookies and Affiliate Marketing

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Articles on how cookies are used in affiliate marketing.
With the deprecation of third-party cookies at last happening in 2024, this is driving changes across affiliate networks to move towards server and first-party tracking. Read more articles about cookies and deprecation.

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How Publishers are using Moonpull

How Publishers Are Using Moonpull

Admin It’s approximately a year since Moonpull started adding Publisher clients to join our portfolio of network clients.  We now have a significant body of knowledge on how we’ve helped publishers develop their businesses to face and conquer many of the challenges to good publisher-advertiser relationships that occur due to tracking issues.  This article givesRead More »How Publishers Are Using Moonpull
Tracking and visibility panel at ASW24

Tracking and Visibility at ASW24

Tracking and visibility was a core topic at ASW24 – concentrating on the impact of third-party cookie deprecation and consent platforms. Steven Brown reflects on the event and where affiliate marketing needs to focus during 2024.

Affiliate tracking in 2024

Managing Affiliate Tracking in 2024

Admin At Moonpull we frequently get asked how to improve tracking and in many cases it’s more a question about understanding tracking. This has been the subject of several Linkedin conversations over recent months as attention is turning towards tracking in 2024. James Little of TopCashback highlighted issues they had identified - and in someRead More »Managing Affiliate Tracking in 2024
online privacy and cookie consent banners

Cookie Consent Banners

Admin The Effect on Affiliate Tracking This follows on from an earlier article on Consent Management Platforms (CMPs) for the affiliate industry and some of the options available. It also covered the legal standpoints for affiliate partnerships and stressed the importance of understanding the effect of CMPs or cookie consent banners on affiliate tracking.  TheRead More »Cookie Consent Banners
cookie deprecation webinar

Cookie Deprecation Webinar

In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation

the memory cookie

The Memory Cookie

Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies.  This time we'reRead More »The Memory Cookie
consent management

Affiliate Industry Consent Management Guide

Managing cookie consent for affiliates Admin From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led to userRead More »Affiliate Industry Consent Management Guide
the 2023 affiliate metric for advertisers

The most important affiliate metric for advertisers

How advertisers should interpret the proportion of sales that are third party only Admin The problems associated with tracking using third-party cookies should be well known by now by everyone in the affiliate industry. Based on evidence in Moonpull’s regular industry audits, it is an area that has not been addressed to best effect acrossRead More »The most important affiliate metric for advertisers
key affiliate metric

The key affiliate metric for 2023

The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developed inRead More »The key affiliate metric for 2023