Cookie Deprecation Webinar
In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation
Cookies and Affiliate Marketing
Articles on how cookies are used in affiliate marketing.
With the deprecation of third-party cookies at last happening in 2024, this is driving changes across affiliate networks to move towards server and first-party tracking.
Subscribe to the newsletter to stay up to date
The Memory Cookie
Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies. This time we'reRead More »The Memory Cookie
Affiliate Industry Consent Management Guide
Managing cookie consent for affiliates Admin From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led to userRead More »Affiliate Industry Consent Management Guide
OneTrust and Affiliate Marketing
An outline of OneTrust for cookie consent, the biggest company you’ve never heard of in the affiliate industry
The most important affiliate metric for advertisers
How advertisers should interpret the proportion of sales that are third party only Admin The problems associated with tracking using third-party cookies should be well known by now by everyone in the affiliate industry. Based on evidence in Moonpull’s regular industry audits, it is an area that has not been addressed to best effect acrossRead More »The most important affiliate metric for advertisers
The key affiliate metric for 2023
The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective. Ever since the cookie was developed inRead More »The key affiliate metric for 2023
First Party vs Third Party Tracking Cookies
A brief history and outline of the key differences between first party and third party tracking cookies, as used in affiliate marketing. With the continued move to deprecation of third party cookies across browsers, affiliate marketing is well prepared for the changes.
Reading Affiliate Cookies
Admin Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the Netscape WebRead More »Reading Affiliate Cookies
Cookies and Affiliate Tracking
Exploring the how browsers and operating systems deal with affiliate tracking cookies following implementation of GDPR, CCPA and browser privacy changes.
Affiliate Guide to Cookie Compliance
Admin We take a look at cookie consent and what it means for the average publisher using affiliate tracking. We All Know What Cookies Are Everyone knows what cookies are - or think they do. Put simply a cookie is an alphanumeric file stored on a user’s device to identify them and their onlineRead More »Affiliate Guide to Cookie Compliance