Tracking and visibility was a core topic at ASW24 – concentrating on the impact of third-party cookie deprecation and consent platforms. Steven Brown reflects on the event and where affiliate marketing needs to focus during 2024.
Affiliate Industry Events
Moonpull attends a number of affiliate industry events worldwide to meet affiliate publishers, OPMs and affiliate networks to advance the tracking conversation
The day by the seaside for the UK affiliate industry Admin This year’s Affiliate Huddle was a step up in numbers of attendees over previous conferences and there was a real buzz about the place. The main meeting area was certainly incredibly busy at key times of the day and it was no surprise toRead More »Affiliate Huddle Takeaways for 2023
Admin New for PI Live’s conference in Miami This new venture from Hellopartner, is aimed at e-commerce led brands, publishers and creators. As ever with their events there is plenty of opportunity to explore new business connections and renew old ones in networking opportunities. There is also of course a full two days of conferenceRead More »New Moonpull Tools at PI Live Miami
Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?
PI Live learnings Admin Last week gave us another amazing return to Old Billingsgate, in London for the latest PI Live show - and one of the busiest conferences for years. Based on our conversations we had at the conference, we thought it worthwhile sharing some of these PI Live learnings in more detail. PIRead More »Learnings from PI Live 2022
The Publishers' Viewpoint in the Tracking Conversation Moonpull founder, Steven Brown was recently asked to explain Moonpull as part of the 'Innovation Spot' at Affiliate Huddle. This highlighted the technical innovation being delivered to add clarity in affiliate tracking. You can read more here > The team also had the chanceRead More »Publishers in the Tracking Conversation
Affiliate Huddle 2022 Tracking Affiliate Tracking **2023 UPDATE** The Moonpull team attended the Affiliate Huddle 2023 in April. Read more in Affiliate Huddle 2023 Takeaways Steve Brown's Presentation At the 2022 Affiliate Huddle in Brighton, as the ‘Innovation Spot‘. Steve highlighted the issues that have come to light during over a year’s analysis of multipleRead More »Affiliate Huddle