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Tracking for Publishers

 

 

affiliate commission

Articles on affiliate tracking from a publisher’s point of view. Moonpull provides comprehensive auditing to give an understanding of where tracking issues arise during the ‘affiliate handover’ process.

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How Publishers are using Moonpull

How Publishers Are Using Moonpull

Admin It’s approximately a year since Moonpull started adding Publisher clients to join our portfolio of network clients.  We now have a significant body of knowledge on how we’ve helped publishers develop their businesses to face and conquer many of the challenges to good publisher-advertiser relationships that occur due to tracking issues.  This article givesRead More »How Publishers Are Using Moonpull
The flight to quality in 2024

2024: The Flight to Quality

In 2024, affiliate tracking will face increasing challenges around user consent and cookies, with publishers making a ‘flight to quality’ advertisers, who take tracking seriously

tracking terminology

The Moonpull Tracking Language

Moonpull’s approach to consistent language for explaining a range of networks’ tracking with common terminology Admin Moonpull recently held a roundtable for publishers to suggest and discuss actions they see that would help form better publisher - advertiser relationships in 2024.  One theme that was felt to be beneficial was a common and consistent languageRead More »The Moonpull Tracking Language
cookie deprecation webinar

Cookie Deprecation Webinar

In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation

the memory cookie

The Memory Cookie

Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies.  This time we'reRead More »The Memory Cookie
Weather 2 Travel website

How to Find Missing Commission

Staying in control of which advertisers to promote - from a publisher's perspective Admin If you’ve been involved in the affiliate world for a while, you’ll have heard the figure quoted that 5% to 10% of affiliate links don’t track. Translated, that means for most affiliates, something up to 10% of missing commission - andRead More »How to Find Missing Commission