Tracking for Publishers

affiliate commission

Articles on affiliate tracking from a publisher’s point of view. Moonpull provides comprehensive auditing to give an understanding of where tracking issues arise during the ‘affiliate handover’ process.

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9 Tips to Fix Affiliate Tracking Issues

by Chris Tradgett
February 27, 2023

Tips for OPM agencies implementing affiliate tracking Admin At Moonpull, we have always stressed that based on our experience, affiliate tracking by almost all networks is generally robust and well constructed to do its job. In such a technical industry with so many moving parts and so many commercial models, partners and technologies in play,Read More »

How to Find Missing Commission

by Chris Tradgett
February 8, 2023

Staying in control of which advertisers to promote - from a publisher's perspective Admin If you’ve been involved in the affiliate world for a while, you’ll have heard the figure quoted that 5% to 10% of affiliate links don’t track. Translated, that means for most affiliates, something up to 10% of missing commission - andRead More »

Affiliate Guide to Cookie Compliance

by Chris Tradgett
February 8, 2023

Admin We take a look at cookie consent and what it means for the average publisher using affiliate tracking. We All Know What Cookies Are Everyone knows what cookies are - or think they do. Put simply a cookie is an alphanumeric file stored on a user’s device to identify them and their onlineRead More »

Publishers in the Tracking Conversation

by Lorena Brazil
February 8, 2023

The Publishers' Viewpoint in the Tracking Conversation Moonpull founder, Steven Brown was recently asked to explain Moonpull as part of the 'Innovation Spot' at Affiliate Huddle. This highlighted the technical innovation being delivered to add clarity in affiliate tracking. You can read more here > The team also had the chanceRead More »