In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation
Tracking for Publishers
Articles on affiliate tracking from a publisher’s point of view. Moonpull provides comprehensive auditing to give an understanding of where tracking issues arise during the ‘affiliate handover’ process.
Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies. This time we'reRead More »The Memory Cookie
Tips for OPM agencies implementing affiliate tracking Admin At Moonpull, we have always stressed that based on our experience, affiliate tracking by almost all networks is generally robust and well constructed to do its job. In such a technical industry with so many moving parts and so many commercial models, partners and technologies in play,Read More »9 Tips to Fix Affiliate Tracking Issues
Staying in control of which advertisers to promote - from a publisher's perspective Admin If you’ve been involved in the affiliate world for a while, you’ll have heard the figure quoted that 5% to 10% of affiliate links don’t track. Translated, that means for most affiliates, something up to 10% of missing commission - andRead More »How to Find Missing Commission
Admin We take a look at cookie consent and what it means for the average publisher using affiliate tracking. We All Know What Cookies Are Everyone knows what cookies are - or think they do. Put simply a cookie is an alphanumeric file stored on a user’s device to identify them and their onlineRead More »Affiliate Guide to Cookie Compliance
The Publishers' Viewpoint in the Tracking Conversation Moonpull founder, Steven Brown was recently asked to explain Moonpull as part of the 'Innovation Spot' at Affiliate Huddle. This highlighted the technical innovation being delivered to add clarity in affiliate tracking. You can read more here > The team also had the chanceRead More »Publishers in the Tracking Conversation