Cookie Deprecation Webinar
In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation
The Tracking Conversation
Launch of Moonpull Verification
Admin We are excited to be adding Moonpull Verification to the product suite, to complement the Moonpull Audit product already in use by networks and publishers across the US and Europe. Moonpull Verification Moonpull Verification is a searchable database of tracking appraisals across hundreds of advertisers, across all the main networks. The database will growRead More »Launch of Moonpull Verification
The Memory Cookie
Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies. This time we'reRead More »The Memory Cookie
Affiliate Network Partnerships
Admin Challenges facing affiliate networks The affiliate industry is facing a perfect storm of changes in browser management all of which affect tracking over the coming year. This is likely to impact anyone in any affiliate network partnership. 1 Third-Party cookie deprecation - Firstly, we are probably all aware of the effects of Intelligent TrackingRead More »Affiliate Network Partnerships
Affiliate Huddle Takeaways for 2023
The day by the seaside for the UK affiliate industry Admin This year’s Affiliate Huddle was a step up in numbers of attendees over previous conferences and there was a real buzz about the place. The main meeting area was certainly incredibly busy at key times of the day and it was no surprise toRead More »Affiliate Huddle Takeaways for 2023
New Moonpull Tools at PI Live Miami
Admin New for PI Live’s conference in Miami This new venture from Hellopartner, is aimed at e-commerce led brands, publishers and creators. As ever with their events there is plenty of opportunity to explore new business connections and renew old ones in networking opportunities. There is also of course a full two days of conferenceRead More »New Moonpull Tools at PI Live Miami
Affiliate Industry Consent Management Guide
Managing cookie consent for affiliates Admin From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led to userRead More »Affiliate Industry Consent Management Guide
OneTrust and Affiliate Marketing
An outline of OneTrust for cookie consent, the biggest company you’ve never heard of in the affiliate industry
The most important affiliate metric for advertisers
How advertisers should interpret the proportion of sales that are third party only Admin The problems associated with tracking using third-party cookies should be well known by now by everyone in the affiliate industry. Based on evidence in Moonpull’s regular industry audits, it is an area that has not been addressed to best effect acrossRead More »The most important affiliate metric for advertisers
The key affiliate metric for 2023
The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective. Ever since the cookie was developed inRead More »The key affiliate metric for 2023