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The Tracking Conversation

cookie deprecation webinar

Cookie Deprecation Webinar

In a recent webinar hosted by Hellopartner, Moonpull’s Steve Brown was in conversation with Ernie Collings of Partnerize and Sam Coleman of Buyagift discussing cookie deprecation

Moonpull Verification launch

Launch of Moonpull Verification

Admin We are excited to be adding Moonpull Verification to the product suite, to complement the Moonpull Audit product already in use by networks and publishers across the US and Europe.   Moonpull Verification Moonpull Verification is a searchable database of tracking appraisals across hundreds of advertisers, across all the main networks. The database will growRead More »Launch of Moonpull Verification
the memory cookie

The Memory Cookie

Admin It's time to understand the core tracking component - the Memory Cookie At Moonpull we get asked lots of questions about tracking, many of them around what does the cookie do and why is it needed. We have previously talked about how we consider whether cookies are memory and/or eavesdropping cookies.  This time we'reRead More »The Memory Cookie
affiliate partnerships

Affiliate Network Partnerships

Admin Challenges facing affiliate networks The affiliate industry is facing a perfect storm of changes in browser management all of which affect tracking over the coming year. This is likely to impact anyone in any affiliate network partnership. 1 Third-Party cookie deprecation - Firstly, we are probably all aware of the effects of Intelligent TrackingRead More »Affiliate Network Partnerships
key affiliate metric

The key affiliate metric for 2023

The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developed inRead More »The key affiliate metric for 2023