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The Tracking Conversation

How attribution rules are applied in affiliate marketing

The attribution rules

Affiliate tracking technologies employ a variety of referral methods. Understanding how the attribution rules are applied is key to know how publishers will be compensated. This article provides an outline to help with that understanding.

Hierarchy of affiliate tracking title

The Hierarchy of Affiliate Tracking

There was a time when affiliate tracking was relatively simple and based on a network cookie – and a pixel on the confirmation page. The industry has of course moved on and tracking technologies have evolved to accommodate many other functions than the simple sale acknowledgement. We examine this in more detail.

How Publishers are using Moonpull

How Publishers Are Using Moonpull

Admin It’s approximately a year since Moonpull started adding Publisher clients to join our portfolio of network clients.  We now have a significant body of knowledge on how we’ve helped publishers develop their businesses to face and conquer many of the challenges to good publisher-advertiser relationships that occur due to tracking issues.  This article givesRead More »How Publishers Are Using Moonpull
Tracking and visibility panel at ASW24

Tracking and Visibility at ASW24

Tracking and visibility was a core topic at ASW24 – concentrating on the impact of third-party cookie deprecation and consent platforms. Steven Brown reflects on the event and where affiliate marketing needs to focus during 2024.

The flight to quality in 2024

2024: The Flight to Quality

In 2024, affiliate tracking will face increasing challenges around user consent and cookies, with publishers making a ‘flight to quality’ advertisers, who take tracking seriously

Affiliate tracking in 2024

Managing Affiliate Tracking in 2024

Admin At Moonpull we frequently get asked how to improve tracking and in many cases it’s more a question about understanding tracking. This has been the subject of several Linkedin conversations over recent months as attention is turning towards tracking in 2024. James Little of TopCashback highlighted issues they had identified - and in someRead More »Managing Affiliate Tracking in 2024
tracking terminology

The Moonpull Tracking Language

Moonpull’s approach to consistent language for explaining a range of networks’ tracking with common terminology Admin Moonpull recently held a roundtable for publishers to suggest and discuss actions they see that would help form better publisher - advertiser relationships in 2024.  One theme that was felt to be beneficial was a common and consistent languageRead More »The Moonpull Tracking Language
online privacy and cookie consent banners

Cookie Consent Banners

Admin The Effect on Affiliate Tracking This follows on from an earlier article on Consent Management Platforms (CMPs) for the affiliate industry and some of the options available. It also covered the legal standpoints for affiliate partnerships and stressed the importance of understanding the effect of CMPs or cookie consent banners on affiliate tracking.  TheRead More »Cookie Consent Banners