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The Tracking Conversation

key affiliate metric

The key affiliate metric for 2023

The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developed inRead More »The key affiliate metric for 2023
quick submit

Moonpull Quick Submit

Moonpull quick submit capability enables users to audit affiliate links in a simple copy and paste without the need to upload data via csv.

black friday sales

Did Black Friday Disappoint?

Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?
drag and drop

Moonpull Drag & Drop

Tracking audit functionality update Admin Moonpull has launched a drag and drop capability to audit affiliate links. This enables the easy submission and link performance analysis by a simple copy and paste without the need to upload data via csv. It allows users to treat the Moonpull platform as though it’s a desktop widget andRead More »Moonpull Drag & Drop
the affiliate handover

The Affiliate Handover

Outline of the journey from the publisher’s site to the advertiser’s landing page – what we term the ‘affiliate handover’.