The Tracking Conversation

Managing cookie consent for affiliates Admin From the early stages of building Moonpull, the team has been monitoring the effect Consent Management Platforms (CMPs) are having on the affiliate tracking process, particularly in cookie consent management. Since the definition of consent was bolstered in GDPR legislation, the impact of PECR compliance has led to userRead More »Affiliate Industry Consent Management Guide

How advertisers should interpret the proportion of sales that are third party only Admin The problems associated with tracking using third-party cookies should be well known by now by everyone in the affiliate industry. Based on evidence in Moonpull’s regular industry audits, it is an area that has not been addressed to best effect acrossRead More »The most important affiliate metric for advertisers

The most important metric in affiliate marketing Admin Perhaps the most famous metric in all of marketing was John Wanamaker’s view that only half your advertising is working, with the associated conundrum that the trouble is you don’t know which half! Wanamaker’s view was clearly a pre-digital perspective.  Ever since the cookie was developed inRead More »The key affiliate metric for 2023