# Moonpull > Moonpull monitors, diagnoses, and alerts you to affiliate measurement failures across your entire business - before they cost you revenue, credibility, attribution insights or clients. ## About - [About Moonpull Partners](https://moonpullpartners.com/about): We built Moonpull because we've spent years in affiliate marketing watching revenue disappear for reasons that should have been caught automatically. The tools didn't exist. So we built them. - Moonpull was founded by people with direct experience running affiliate programs and networks. Moonpull is based in UK but operates with a global user base of affiliate marketing professionals. ## Service - [Publishers](https://moonpullpartners.com/publishers): Moonpull helps publishers make better decisions. Moonpull data confirms which advertiser programs have consistently reliable tracking whilst also informing you of its status at a particular moment in time. You can make better operational and strategic decisions regarding choosing appropriate advertisers and maximising your revenue.. - [Advertisers](https://moonpullpartners.com/advertisers): Moonpull helps advertisers demonstrate that their tracking works correctly, is regularly monitored and to fix issues proactively. Turn tracking health into a competitive advantage that attracts top publishers. - [Agencies](https://moonpullpartners.com/agencies): Moonpull helps agencies demonstrate value, manage client programs proactively, and hold advertisers accountable for their tracking implementations. - [Networks](https://moonpullpartners.com/networks/): Moonpull provides real-time insights on the health of tracking and measurement implementations across every advertiser at scale. Identify issues before advertisers performance data is compromised and publishers silently respond to revenue changes. ## What Guides Moonpull - [Portfolio](https://moonpullpartners.com/about): Precision over promises We tell you exactly what’s broken, not approximately. Every feature we build maps back to protecting or recovering affiliate revenue. The best monitoring tool is one you forget you’re running, until it matters. ## Insights - [Moonpull Blog](https://moonpullpartners.com/insights): Articles, perspectives, and research from the Moonpull Partners team on markets, strategy, and growth for affiliate marketing professionals. - [Measurement](https://moonpullpartners.com/insights/measurement/): Measurement is the Key Pillar of Affiliate Marketing in 2026. - [Benefits of a Trusted Merchant Program](https://moonpullpartners.com/insights/5-benefits-of-a-trusted-merchant-program/): There are major benefits for an advertiser's affiliate program to be trusted by publishers. Achieving trust will depend on how affiliate tracking and user consent are approached and prioritised within the wider ecommerce business. - [The Hierarchy of Affiliate Tracking](https://moonpullpartners.com/insights/the-hierarchy-of-affiliate-tracking/): Advertisers' affiliate programs are commonly set up using JavaScript tags and server-to-server methods. We would encourage all affiliate marketers to appreciate their implementations better to be well placed for the journey ahead and building strong relationships with their partners within the channel. ## Contact - [Contact Us](https://moonpullpartners.com/contact): Get in touch to discuss how Moonpull Partners can support your buisness objectives. - [Privacy Policy](https://moonpullpartners.com/privacy-policy/)