Tracking audit functionality update
Lorena Brazil
Moonpull has launched Quick Submit, a drag and drop tool to audit affiliate links. This enables the easy submission and link performance analysis by a simple copy and paste without the need to upload data via csv.
It allows users to treat the Moonpull platform as though it’s a desktop widget and drag an affiliate link (e.g. from a link analysis tool like Link Research Tools or Ayima RedirectPath as here) into the box to start the link audit running.
Following the link being submitted, the Moonpull platform records all redirects followed, cookies and technologies involved in the ‘affiliate handover‘. The results are shown in a simple format for quick access, along with a link to view the detailed results and then a fully detailed technical report.
Lorena Brazil, Moonpull’s client services manager explained that “this will make Moonpull more accessible to all types of clients (networks, publishers, advertisers and OPMs) as links dynamically created can be tested easily by any Moonpull user without a need to be able to discover links from within their business’s database. And also whilst going about their daily job with minimal interruption.”
This quick and simple audit process allows publishers or the advertisers own affiliate managers to ensure that a link is working correctly. The example above shows that in this referral to skincare brand Kerastase, tracking is working correctly.
No cookie is found on the initial landing – until the visitor has accepted cookies as required in certain territories and markets. From then on, the first-party tracking is working so that commission can be earned as expected.
If you would like to see more of how Moonpull can benefit your own business, we’d love to hear from you. Please drop us a line on the Contact page
