articles on affiliate networks

Moonpull partners with affiliate networks to provide reporting in a bespoke platform for analysis of tracking effectiveness and the effect of cookie compliance platforms

Reading Affiliate Cookies

by Chris Tradgett
February 7, 2023

Admin Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the Netscape WebRead More »

Affiliate Guide to Cookie Compliance

by Chris Tradgett
February 8, 2023

Admin We take a look at cookie consent and what it means for the average publisher using affiliate tracking. We All Know What Cookies Are Everyone knows what cookies are - or think they do. Put simply a cookie is an alphanumeric file stored on a user’s device to identify them and their onlineRead More »

Steven Brown Talks Tracking

by Chris Tradgett
February 8, 2023

Moonpull founder, Steven Brown talks to Lee-Ann Johnstone in the latest Affiliate Insider podcast Admin Listen to the recent podcast from Affiliate Insider In this recent podcast, Lee-Ann and Steven Brown cover over 20 years of affiliate industry development, tracking issues and their solutions. We've picked out some of the key points here in timeRead More »

Partnership with Awin

by Chris Tradgett
February 8, 2023

Announcing a Major Partnership Admin Moonpull partners with Awin to accelerate its world-class tracking solutions. Moonpull is thrilled to announce that it has recently partnered with leading global affiliate marketing platform, Awin. Using Moonpull's unique technology, Awin will globally monitor tracking across more than 20,000 advertisers. Moonpull's software will then ensure that commissions and revenueRead More »