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affiliate

Moonpull pages and articles on affiliates

How attribution rules are applied in affiliate marketing

The attribution rules

Affiliate tracking technologies employ a variety of referral methods. Understanding how the attribution rules are applied is key to know how publishers will be compensated. This article provides an outline to help with that understanding.

Hierarchy of affiliate tracking title

The Hierarchy of Affiliate Tracking

There was a time when affiliate tracking was relatively simple and based on a network cookie – and a pixel on the confirmation page. The industry has of course moved on and tracking technologies have evolved to accommodate many other functions than the simple sale acknowledgement. We examine this in more detail.

How Publishers are using Moonpull

How Publishers Are Using Moonpull

Admin It’s approximately a year since Moonpull started adding Publisher clients to join our portfolio of network clients.  We now have a significant body of knowledge on how we’ve helped publishers develop their businesses to face and conquer many of the challenges to good publisher-advertiser relationships that occur due to tracking issues.  This article givesRead More »How Publishers Are Using Moonpull
The flight to quality in 2024

2024: The Flight to Quality

In 2024, affiliate tracking will face increasing challenges around user consent and cookies, with publishers making a ‘flight to quality’ advertisers, who take tracking seriously

Affiliate tracking in 2024

Managing Affiliate Tracking in 2024

Admin At Moonpull we frequently get asked how to improve tracking and in many cases it’s more a question about understanding tracking. This has been the subject of several Linkedin conversations over recent months as attention is turning towards tracking in 2024. James Little of TopCashback highlighted issues they had identified - and in someRead More »Managing Affiliate Tracking in 2024
tracking terminology

The Moonpull Tracking Language

Moonpull’s approach to consistent language for explaining a range of networks’ tracking with common terminology Admin Moonpull recently held a roundtable for publishers to suggest and discuss actions they see that would help form better publisher - advertiser relationships in 2024.  One theme that was felt to be beneficial was a common and consistent languageRead More »The Moonpull Tracking Language
black friday sales

Did Black Friday Disappoint?

Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?
the affiliate handover

The Affiliate Handover

Outline of the journey from the publisher’s site to the advertiser’s landing page – what we term the ‘affiliate handover’.

moonpull at PI Live

Moonpull at PI Live

Moonpull will be exhibiting at PI Live 2022 helping publishers to tackle commission erosion and reclaiming lost revenue