Skip to content

tracking

Moonpull website pages and articles on issues around affiliate network and SaaS platform tracking. Moonpull is intended to provide independent clarification of any tracking issues.

Did Black Friday Disappoint?

Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?

The Affiliate Handover

Outline of the journey from the publisher’s site to the advertiser’s landing page – what we term the ‘affiliate handover’.

Reading Affiliate Cookies

Admin Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the Netscape WebRead More »Reading Affiliate Cookies

How to Find Missing Commission

Staying in control of which advertisers to promote - from a publisher's perspective Admin If you’ve been involved in the affiliate world for a while, you’ll have heard the figure quoted that 5% to 10% of affiliate links don’t track. Translated, that means for most affiliates, something up to 10% of missing commission - andRead More »How to Find Missing Commission

Control Your Affiliate Tracking

      Control Your Affiliate Tracking   Part Of the series of articles on the tracking conversation   part four   There is one ever-present topic within every conversation between affiliate marketers serious about improving their performance: the tracking conversation. This article continues the conversation and lays out the specific issues for affiliate publishers.  Read More »Control Your Affiliate Tracking

Consent Platforms

Steven Brown continues The Tracking Conversation and highlights when it is time to address issues

The Tracking Conversation

      The Tracking Conversation   First in the series of articles on the tracking conversation part one There is one ever-present topic within every conversation between affiliate marketers serious about improving their performance: the tracking conversation.   It is not just the leading issue today, it’s been there since the very start ofRead More »The Tracking Conversation