Moonpull website pages and articles on issues around affiliate network and SaaS platform tracking. Moonpull is intended to provide independent clarification of any tracking issues.
Technology impact on affiliate performance over Black Friday: Admin Insights from the Moonpull1000 For many publishers, networks and indeed advertisers in ecommerce, Black Friday weekend is the peak trading period for the whole year. Sarah Beeskow-Blay of Silverbean was one of the first to report initial results in Linkedin with strong figures. Online sales wereRead More »Did Black Friday Disappoint?
Admin Little Known Fact on Affiliate Cookies Cookies weren’t a part of the very earliest affiliate activity in the Prodigy network and Tobin’s PC Flowers & Gifts, which used tracking invented by Tobin. In 1994, Lou Montulli, a Netscape programmer created the cookie. Initially this was simply for checking whether visitors to the Netscape WebRead More »Reading Affiliate Cookies
Staying in control of which advertisers to promote - from a publisher's perspective Admin If you’ve been involved in the affiliate world for a while, you’ll have heard the figure quoted that 5% to 10% of affiliate links don’t track. Translated, that means for most affiliates, something up to 10% of missing commission - andRead More »How to Find Missing Commission
Control Your Affiliate Tracking Part Of the series of articles on The tracking conversation:4 part four There is one ever-present topic within every conversation between affiliate marketers serious about improving their performance: the tracking conversation. This article continues the conversation and lays out the specific issues for affiliate publishers. PublishersRead More »Control Your Affiliate Tracking