Moonpull Platform · AI Analysis
Why is the affiliate memory not being set?
Ask Moonpull — and get a straight answer.
Ask Moonpull reads your audits and tells you, in plain English, whether first-party tracking is working, why, and how widespread any problem is. No redirect chains to decode — just a clear verdict, the factors behind it, and the evidence to back it up.
How it works
Three levels of analysis — this audit, this link, this advertiser.
This Audit
Is this link tracking?
The verdict on the single reviewed audit and its four factors — Affiliate Memory, ANI, Network Script, and Page Appearance — each appraised with a one-line reason.
Same Link
Is it consistent?
The same checks run across every audit of this link over the rolling 65-day window. Spot whether a problem is new or recurring, and when it first appeared.
Advertiser-Wide
Is it systemic?
Across all recent audits for this advertiser — see whether the issue affects one link or the entire program. The diagnosis before you pick up the phone.
Sample output
Advertiser-Wide view · Currys on AWIN · drawn from 11 recent audits
Affiliate memory missing in 8 of 11 audits — a widespread, systemic issue surfaced in seconds.
The reviewed audit failed to find affiliate memory, a widespread issue also affecting the majority of other recent audits for this advertiser.
Relevant Observations
- Affiliate memory was not found in 8 of 11 recent audits.
- The Affiliate Network Identifier was also missing in most cases.
- The reviewed audit had a divergent number of internal redirects.
- Cookie, storage, and script counts diverged from the pool median.
Becomes the Anomaly Report
Ask Moonpull findings export to a clean PDF — the compromised link set beside a working reference — ready to share with the advertiser and network. See the Anomaly Report feature for more.
What you get
A plain-English verdict. The factors behind it. Evidence on tap.
01
A plain-English verdict
One line tells you if the audit is tracking and what's at stake. The diagnosis before you read a single redirect — including whether sales may not be attributed.
02
The factors behind it
Each signal — Affiliate Memory, ANI, Network Script, Page Appearance — is appraised individually, with a one-line reason given for every judgement.
03
Evidence on tap
Every verdict is drawn from underlying audit data over a rolling 65-day window. Ongoing monitoring provides the data for identifying exactly when a problem arose.
Moonpull has been a game-changer in simplifying technical information for meaningful conversations — leading to better conversations with networks and advertisers, and significant improvements in tracking results.
Get started
See Ask Moonpull on your own links
We'll run a live audit and show you exactly what Moonpull finds — no setup required on your end.