For Publishers
Decide who to promote with tracking confidence
Moonpull confirms which advertiser programs track reliably and which user journeys are silently losing you commission - so you can make the right promotional and commercial decisions, choose the right partners, recover untracked revenue, and improve the outcome of every commercial conversation as each one is backed with evidence.
1 in 10
affiliate programs has a live tracking issue
up to 70%
tracking and revenue improvement on affected programs once fixed
15%
typical share of traffic unrewarded on consent-controlled programs
0.9 → 1.2
illustrative ROI change when addressing a tracking matter for a publisher buying media
You're promoting blind
As a publisher, you send traffic to advertisers and trust that their tracking will attribute your referrals correctly. But tracking breaks silently. Advertisers change redirect paths. Consent platform implementations are modified. And you only find out when the commission doesn't arrive. Moonpull gives you real-time visibility into what's actually happening with your affiliate links.
Built for how you use affiliate marketing
Three publisher use cases. Better commercial performance.
Closed user groups & loyalty
Use tracking data for better commercial conversations
Closed user groups like Blue Light Card may set conversion benchmarks by category to spot outliers, then use Moonpull to audit their top partners for broken tracking and cookie consent losses. The results are incorporated into commercial discussions - including regarding the long-term reward for being a partner as well as influencing possible tracking upgrades.
Focus
insights to spot underperforming advertisers
Revenue impact
audit evidence taken into commercial reviews
“I would feel like the business was flying blind if we didn't have Moonpull.”
Jamie Devlin
Revenue Director, Blue Light Card
Cashback & reward
Recover untracked sales at scale
Affiliate cookies increasingly sitting behind consent left TopCashback with a growing proportion of untracked sales. By auditing most programs through Moonpull and using Moonpull insights and reports within discussions with advertisers, a diligent, advertiser-focused approach led to dramatic results.
260,000
additional tracked sales
£1.2m
increased revenue
500
advertisers with improved tracking
“The Moonpull data and platform are now vital components of many of our key operational processes and strategic decisions.”
James Little
Chief Commercial Officer, TopCashback
CSS publishers & similar businesses buying media for affiliate promotions
Stop paying for traffic that can't credit you
You perhaps buy media on a CPC or CPM basis and earn on CPA when transactions are recorded. When an advertiser's tracking partly fails, you're still paying for the media but sales never get credited to you. Moonpull tests the journeys behind the affiliate links you're actually using - most likely using simple submit-and-retrieve API calls - so you can decide where to spend, what to pause and what to negotiate, and have real-time insights for your own real-time bidding or media buying processes.
0.9 → 1.2 ROI improvement
Actions based on tracking insights can make campaigns profitable and ready for growth
Focus
Multiple Moonpull audits per advertiser can help focus on the areas with good tracking
“Moonpull continues to be an important partner for UNiDAYS - we see an ROI on platform cost of 12x with the number of problem links being presented to our users down from 20% to 6% over the course of our ongoing use.”
Tom Mason
Affiliate Network Operations Manager, UNiDAYS
How Moonpull helps
Built for your needs
Know who to promote
See which advertiser programs have reliable tracking before you invest effort in promoting them.
Protect your commission
Identify when tracking failures are silently costing you commission - and take action before more revenue is lost.
Evidence-based conversations
Approach advertisers with clear data when their tracking needs attention, not assumptions.
Redirect chain visibility
Understand exactly how your affiliate links resolve - every redirect, every offer, every step of the attribution journey.
Consent impacts tracking
See how advertiser consent implementations affect your tracking, attribution and revenue.
Program comparison
Compare tracking health across advertisers and networks to prioritise your promotion efforts.
Go deeper
Publisher assets
Interactive tools, case studies and reference material to share with your team.
Get started
Start protecting your affiliate revenue
Book a demo - we'd love to show you what Moonpull can do to help you.