Case Study · Customer Voice · Provider Tracking Fix

7 Days. From invisible tracking failure to +60% transaction growth.

Broadband Genie suspected tracking issues could be lurking, but with conversion data consistent across weeks and months, there was no obvious place to look. Moonpull’s link-following audit changed that.

7 Days
From audit to fix
Subtle tracking issue fixed on a primary advertiser
+38%
Conversion rate restored
4.7% → 6.47% in the 30 days after the fix
+60%
Transaction volume growth
Three-week period before vs. after fix

What happened

A subtle ongoing issue that regular conversion data wasn’t identifying.

01

Suspected

A close review of major partners showed nothing — conversion data had been steady for months, hiding any latent tracking failure. The issue wasn't visible in standard reporting.

02

Spotted

Moonpull followed links as a user would and documented the tracking components present — surfacing a first-party cookie misconfiguration on a primary advertiser that conversion data couldn't reveal.

03

Solved

Reported via the agency to Awin, then to the advertiser. Two fixes were needed; both deployed within a week. The Anomaly Report made the handoff clear and actionable.

Report to fix — inside one week

  1. Moonpull audit
    Issue surfaced
  2. Moonpull report
    Issue summarised
  3. Awin
    Validated
  4. Advertiser
    Fix deployed
  5. Fixed
    Within one week

How the fix benefits all parties

Same traffic. Better tracking. More revenue — for everyone.

+38%
Conversion rate restored
The same traffic, now correctly tracked, converted at 6.47% in the 30 days after the fix — up from 4.7% before.
+ Trust
BG promoted the advertiser more
With tracking it could trust, Broadband Genie increased promotion of the advertiser and spent more driving qualified traffic to the site.
+60%
Transactions volume
Measured transaction growth between the three-week periods before and after the fix — compounded by increased promotion.

Why transactions outpaced conversion rate

Once tracking was confirmed reliable, Broadband Genie increased promotion of that advertiser. More confident promotion meant more traffic — compounding the conversion gain. Fixing tracking doesn’t just recover lost commission. It changes how publishers promote.

We have been delighted working with Moonpull and this one provider change has made the long-term investment worthwhile already. The report makes it super easy to share with the provider and network, pinpointing the exact issue.

CS
Chris Said
Head of Commercial, Broadband Genie

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