Interactive · For Publishers
What is unseen tracking failure costing you?
Pick the model closest to how you publish, then see the snapshot report Moonpull builds across your live links - each one checked for whether the affiliate cookie is set immediately, only after consent, or not at all.
Closed user groups & loyalty
Benchmark partners. Take evidence into commercial reviews.
Your members expect offers that reward them reliably - and your advertisers pay for access to that audience. Set conversion benchmarks by category to spot outliers, audit the partners behind them, and take the findings into commercial conversations: tracking fixes, server-to-server upgrades, or renegotiated terms.
1 in 10
programs carry a live tracking issue
up to 70%
improvement on affected programs once fixed
“I would feel like the business was flying blind if we didn't have Moonpull.”
Jamie Devlin
Revenue Director, Blue Light Card
Your tracking snapshot
Illustrative exampleThe Publisher Overview Report shows tracking status across a set of links and an estimate of the revenue at stake, so you can prioritise which conversations to have first.
525
Links monitored
168
Immediate
289
Consent
68
Not found
Summary
32% of links show immediate affiliate memory. The affiliate cookie is set straight away, with no consent or navigation step needed for attribution.
289 links depend on user consent before the affiliate cookie is set. At industry-standard consent rates, roughly half of Safari traffic on these programmes goes unattributed, and some Chrome traffic too depending on the presence of fallback tracking methods.
68 links showed no affiliate memory. Most or all Safari traffic will go unattributed, plus other traffic depending on the presence of fallback tracking methods.
A live audit of your own links gives the real numbers.
Revenue implication
Illustrative estimate · not a measured figureRevenue implication estimate: Shortfall of 16.8%
Tracking failures translate directly into lost commission. Links showing no first party affiliate memory potentially generate no commission at all, and consent-dependent links lose revenue on a further share of attributable traffic. The estimate scales the 68 Not-Found and 289 Consent-Dependent links in this snapshot against the audience mix below to size the revenue at risk. It is an illustrative framework, not a precise figure - set the sliders to your own audience and monthly revenue.
Your estimate
16.8%
For a publisher with £1,000,000/month, the losses may be £168,000 per month or perhaps £2,016,000 per year from the tracking limitations highlighted in this snapshot.
Assumptions: Safari & Firefox = 30% of traffic · Chrome = 70% · consent declined = 50% · advertisers without third-party or fallback tracking = 20% · link mix measured from this snapshot (13% not found, 55% consent-dependent).
The Moonpull user experience
Submit. Retrieve. Decide.
1 · Submit
Send a batch of affiliate links - from 10 to 100 per advertiser test - via the platform or a simple API, whenever you need an answer. Or let us find them for you with Publisher Timeline.
2 · Retrieve
For each link: whether affiliate memory is set immediately, only after consent, or not at all - with the network script, ANI and consent findings behind it.
3 · Decide
Results come back as data or in our online platform with associated reporting. You decide how to act - it might be within commercial conversations, addressing tracking with the advertisers or you simply reallocate your spend or promotional focus.
Change promotional strategy
Shift traffic towards advertisers and categories that track, and away from those that don't.
Discuss tracking with the advertiser
Share a Moonpull Anomaly Report that pinpoints where tracking is lost.
Silently drop
Stop buying traffic for advertisers whose links fail, with no conversation needed.
Use in commercial conversations
Request higher CPAs, fixed fees or compensation, backed by audit data.
Get started
See the real numbers for your programs
We'll audit a sample of your live affiliate links and show you exactly where tracking is losing you commission - no setup required.