Blog
Affiliate tracking intelligence
Technical deep-dives, industry commentary, and practical advice from the team building the affiliate industry's tracking health platform.
Why affiliate tracking breaks (and how to catch it before it costs you)
Affiliate tracking failures are more common than most programmes realise. Here's why they happen and what you can do about it.
10 March 2026 · Steven Brown
Affiliate Summit West — All Eyes on Measurement
Measurement was the core topic at ASW 2026. Key insights from CJ, Awin, impact.com and Partnerize on tracking, JavaScript tags, server tracking and AI's role in affiliate.
28 January 2026 · Steven Brown
Measurement — The Key Pillar of Affiliate Marketing in 2026
Why measurement underpins confidence in the affiliate channel. Reflections on trust, truth, transparency and tracking in 2025, and what's ahead for 2026.
7 January 2026 · Steven Brown
Looking Ahead to 2026: New Product Developments
Moonpull is expanding with AI-powered insights, deeper diagnostics, Moonpull Share for collaborative tracking, and a dedicated Advertiser Product launching in 2026.
15 October 2025 · Steven Brown
Moonpull Share Launches
Moonpull Share empowers sector-wide collaboration for improved tracking by connecting enterprise publishers, networks and advertisers through a shared platform.
27 May 2025 · Steven Brown
Beyond the Click: Moonpull & Gen3 on the Frontlines of Affiliate Tracking
Moonpull founder Steve Brown and Gen3's Greg Baines discuss affiliate tracking challenges, education gaps and program certification on the Awin-Win podcast.
15 May 2025 · Chris Tradgett
Inconsistencies in Affiliate Tracking
Why affiliate tracking can give different results at different times, what causes inconsonant behaviour, and how publishers can use Moonpull to monitor and act on tracking issues.
29 April 2025 · Steven Brown
How User Consent Took Center Stage at ASW25
Key takeaways from Affiliate Summit West 2025 on user consent, tracking awareness and publisher influence in the affiliate ecosystem.
18 February 2025 · Chris Tradgett
Consent Matters Even if Consent Doesn't Matter — A US View
User consent is increasingly affecting affiliate tracking in the US market. From the CCPA refresh trap to state-level privacy laws, here's what US affiliates need to know.
28 January 2025 · Steven Brown
Why Advertisers Should Care About Tracking
Advertisers who ignore tracking risk losing publishers to competitors. From the deprecation cliff to user consent, here's why tracking diligence matters.
5 December 2024 · Steven Brown
5 benefits of a trusted merchant program
Five ways advertisers benefit from trusted affiliate tracking: preferred status, premium positioning, transparency, brand ambassadors and stronger metrics.
28 November 2024 · Chris Tradgett
Identifying Better Advertisers: Moonpull Roundtable Event
Key takeaways from Moonpull's roundtable on identifying better advertisers, bringing publishers, agencies and networks together to share strategies for 2025.
21 November 2024 · Steven Brown
Consent and Deprecation at PI LIVE
Key takeaways from PI LIVE London 2024 on affiliate tracking, user consent, Awin's Conversion Protection Initiative and Moonpull's tracking clinic sessions.
25 October 2024 · Chris Tradgett
User Consent — We Need to Talk
Highlights from Moonpull's mini-conference bringing seven affiliate networks together to address user consent's impact on tracking, with five key takeaways.
9 October 2024 · Chris Tradgett
Moonpull launches 'Memory Cookie' Browser Extension
Moonpull's new browser extension lets users test how consent platforms affect affiliate tracking on any advertiser site in real time.
22 August 2024 · Lorena Brazil
Managing deprecation -- the learnings from vouchergeddon
What the affiliate industry can learn from Google's coupon site crackdown and apply to preparing for third-party cookie deprecation.
7 August 2024 · Steven Brown
Deprecation is Dead — Long Live Deprecation!
Google's surprise decision not to deprecate third-party cookies doesn't mean the affiliate industry can relax. User consent and first-party tracking remain critical.
23 July 2024 · Steven Brown
Takeaways from Affiliate Huddle, Brighton 2024
Key takeaways from Affiliate Huddle 2024 on tracking, consent and cookie deprecation, featuring insights from TopCashback, Easyfundraising and Genie Group.
30 April 2024 · Chris Tradgett
Affiliate Huddle 2024: What to Expect
A session-by-session preview of Affiliate Huddle 2024 in Brighton, covering compliance, GA4, publisher challenges, cookie deprecation, AI and more.
18 April 2024 · Steven Brown
The Attribution Rules
Where attribution decisions are made in affiliate tracking -- from network referrals to memory cookies, checkout processes and analytics, explained step by step.
20 March 2024 · Steven Brown
The Hierarchy of Affiliate Tracking
Understanding the different tracking methods used in affiliate marketing — from first-party JavaScript and server-to-server to third-party fallback and voucher code tracking.
8 February 2024 · Steven Brown
How Publishers Are Using Moonpull
A year of publisher insights: how loyalty sites, content affiliates and enterprise publishers use Moonpull data to optimise revenue and make informed advertiser decisions.
30 January 2024 · Steven Brown
Tracking and Visibility at ASW24
Key takeaways from Affiliate Summit West 2024 on tracking, cookie deprecation and publisher recommendations for the flight to quality.
22 January 2024 · Steven Brown
2024: The Flight to Quality
How Moonpull's Link Assurance, Program Certification and Advertiser Tracking Status Reports help publishers and advertisers navigate cookie deprecation.
4 January 2024 · Steven Brown
Managing Affiliate Tracking
A comprehensive guide to managing affiliate tracking covering memory cookies, consent, deprecation, detective controls and preparing for a first-party future.
18 December 2023 · Steven Brown
The Moonpull Tracking Language
Moonpull's approach to consistent terminology for explaining affiliate tracking across different networks, covering referrals, memory cookies and checkouts.
12 December 2023 · Steven Brown
Cookie Consent Banners and Affiliate Tracking
How cookie consent banners affect affiliate tracking, with real examples from major retailers showing the spectrum from minimal compliance to full PECR regulation.
16 October 2023 · Chris Tradgett
Cookie Deprecation Webinar
Moonpull's Steve Brown joins Partnerize and Buyagift to discuss cookie deprecation and whether your partner marketing tracking is future-proofed.
5 September 2023 · Chris Tradgett
Launch of Moonpull Verification
Introducing Moonpull Verification — a searchable database of tracking appraisals across hundreds of advertisers and all major affiliate networks.
19 July 2023 · Steven Brown
The Memory Cookie — A Moonpull Guide
Understanding the memory cookie: the core tracking component in affiliate marketing that joins the record of referral to the record of sale.
13 June 2023 · Steven Brown
Affiliate Network Partnerships
How Moonpull works with affiliate networks to monitor tracking and CMP implementations at scale, featuring a case study with Awin's global partnership.
25 May 2023 · Chris Tradgett
New Moonpull Tools at PI Live Miami
Moonpull launches the Value Calculator, Link Assurance and Audit Overview tools at PI Live Miami 2023, plus a preview of conference highlights.
28 March 2023 · Chris Tradgett
Affiliate Industry Consent Management Guide
A comprehensive guide to consent management platforms for affiliate marketing, covering GDPR compliance, CMP selection, pricing and the impact on tracking.
9 March 2023 · Chris Tradgett
OneTrust and Affiliate Marketing
How OneTrust dominates consent management in affiliate marketing and what its prevalence means for tracking, compliance and publisher revenues.
7 February 2023 · Chris Tradgett
The most important affiliate metric for advertisers
How advertisers should interpret the proportion of third-party-only sales to assess affiliate tracking health and prepare for cookie deprecation.
30 January 2023 · Steven Brown
The key affiliate metric for 2023
Why the proportion of third-party tracked sales is the most important metric in affiliate marketing and how to calculate it for your program.
18 January 2023 · Steven Brown
9 Tips to Fix Affiliate Tracking Issues
Practical tips for OPM agencies and advertisers to identify and resolve common affiliate tracking issues, from homepage setup to CMP integration.
10 January 2023 · Chris Tradgett
Affiliate Marketing — Looking Towards 2023
Industry leaders share their predictions for affiliate marketing in 2023, covering brand partnerships, cookieless tracking, AI, the metaverse and privacy.
8 December 2022 · Chris Tradgett
Did Black Friday Disappoint?
Moonpull1000 analysis reveals how tracking technology impacted affiliate performance over Black Friday 2022, with advertiser examples and network data.
29 November 2022 · Chris Tradgett
The Affiliate Handover
An outline of the affiliate referral process from publisher click to advertiser landing page, and how tracking can be compromised at each stage.
10 November 2022 · Chris Tradgett
Learnings from PI Live 2022
Key takeaways from PI Live London 2022 including Moonpull's session on compromised tracking, where only 10% of attendees understood consent platforms.
25 October 2022 · Chris Tradgett
First Party vs Third Party Tracking Cookies
A detailed comparison of first-party and third-party tracking cookies in affiliate marketing, from the birth of the cookie to modern tracking challenges.
4 October 2022 · Chris Tradgett
Understanding Compromised Tracking
Moonpull analysis reveals publishers lose up to 14% commission from broken first-party tracking and user consent being declined. Here is what the data shows.
29 September 2022 · Chris Tradgett
Reading Affiliate Cookies
A guide to how affiliate cookies are set and read, covering first-party vs third-party cookies, ITP impacts, server tracking and what it means for publishers.
22 August 2022 · Chris Tradgett
Unpacking Cookies and Affiliate Tracking
A comprehensive introduction to cookies in affiliate marketing: what they are, how they work in tracking, and what the changes mean for the industry.
10 August 2022 · Chris Tradgett
How to Find Missing Commission with the Moonpull Platform
A publisher case study showing how Moonpull helps affiliates identify tracking issues and recover lost commission from advertisers like Virgin Atlantic.
28 June 2022 · Chris Tradgett
Affiliate Guide to Cookie Compliance
A practical guide for affiliates on cookie compliance covering GDPR, PECR, CCPA regulations, consent management platforms and the impact on tracking.
9 June 2022 · Chris Tradgett
Steven Brown Talks Tracking with Lee-Ann Johnstone
Moonpull founder Steven Brown joins the Affiliate Insider podcast to discuss 20 years of affiliate tracking, network history and the future of the channel.
24 May 2022 · Chris Tradgett
Publishers in the Tracking Conversation
OPMs and publishers share their views on affiliate tracking issues at Affiliate Huddle, and how Moonpull helps identify where commission is lost.
3 May 2022 · Lorena Brazil
Control Your Affiliate Tracking
Why publishers need to take control of affiliate tracking issues and how Moonpull helps monitor missing commission across networks and advertisers.
28 April 2022 · Steven Brown
Cookie Consent Platforms and Affiliate Tracking
How consent management platforms impact affiliate tracking, and why compliance with PECR and GDPR legislation matters for publishers and advertisers.
23 March 2022 · Steven Brown
When to Appraise Tracking
Moonpull outlines best practice for when publishers, advertisers and networks should check their affiliate tracking to avoid commission losses.
16 March 2022 · Steven Brown
The Tracking Conversation
Affiliate tracking issues cost publishers up to 10% of commissions. Moonpull explores why the industry needs a mature conversation about tracking reliability.
7 March 2022 · Steven Brown