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Moonpull Blog Articles

The Moonpull blog with articles on management of effective affiliate tracking for Affiliate Networks, OPMs and Publishers.

We welcome readers in joining in with The Tracking Conversation on the Moonpull Linkedin channel.

moonpull analysis

Major Partnership with Awin

awin partnership

Announcing a major partnership with leading global affiliate network, Awin, to monitor tracking performance and bring benefits to publishers and retailers.

Steven Brown Podcast

Steve Brown talks to Lee-Ann Johnstone on the Affiliate Insider podcast, on 20+ years affiliate experience and the reasons behind developing Moonpull

The Tracking Conversation

tracking

part one

There is one ever-present topic within every conversation between affiliate marketers serious about improving their performance: the tracking conversation.

When to Appraise Tracking

appraise tracking image

part two

Over the past 18 months, Moonpull has been gathering results on specific publisher to advertiser handovers, generating a huge depth of insight.

The second article in the series covers how the knowledge gathered from auditing links offers a start point for best practice

Cookie Consent Platforms

cookie consent issues

part three

Read some of the insights from Moonpull’s analysis of affiliate tracking across multiple geos,  networks and advertisers.

Affiliate Huddle

Steve Brown at Affiliate Huddle

Outline of Steve Brown’s presentation on challenges in affiliate tracking and cookie compliance at Affiliate Huddle 2022

Control Your Affiliate Tracking

control your tracking

part four

This fourth article continues the conversation and lays out the specific issues for affiliate publishers – and how to take control of them.

The Publishers’ Viewpoint

Chris Giddins at Affiliate Huddle

Hear the publishers and OPMs views on the trajectory of affiliate tracking through 2022 and onwards in our Youtube interviews